Course Level: Beginner
Duration: 4–6 Weeks
Mode: Online
Goal: Understand what digital marketing is and how it works.
MODULE 1: Introduction to Digital Marketing
- What Digital Marketing Is (Simple Explanation)
- Traditional vs Digital Marketing
- Benefits of Digital Marketing
- Types of Digital Marketing Channels
- Digital Marketing Career Opportunities
- How People Make Money with Digital Marketing
- Tools Overview (Free & Paid)
Outcome:
✔ Student understands the digital marketing ecosystem
MODULE 2: Digital Marketing Fundamentals
Goal: Learn the basic concepts every marketer must know.
- Online Customer Journey
- Digital Marketing Funnel (Awareness → Conversion)
- Target Audience & Buyer Personas
- Understanding Online Consumer Behavior
- Branding Basics for Beginners
- Introduction to Marketing Psychology
Outcome:
✔ Student understands how customers behave online
MODULE 3: Social Media Marketing (Beginner Level)
Goal: Learn how to use social media for marketing.
- Overview of Social Media Platforms
- Facebook Marketing Basics
- Instagram Marketing Basics
- WhatsApp Business Setup & Usage
- TikTok Marketing Introduction
- Content Types (Posts, Reels, Stories)
- Posting Strategy for Beginners
- Basic Engagement Techniques
Outcome:
✔ Student can manage social media pages confidently
MODULE 4: Content Creation & Copywriting Basics
Goal: Learn how to create content that attracts customers.
- What Is Content Marketing
- Types of Digital Content
- Basic Copywriting Principles
- Writing Simple Captions That Convert
- Headline Writing for Beginners
- Canva Introduction (Design for Beginners)
- Content Planning & Calendars
Outcome:
✔ Student can create basic marketing content
MODULE 5: Search Engine Basics (SEO Introduction)
Goal: Understand how search engines work.
- What Is SEO (Beginner Explanation)
- How Google Works
- Keyword Basics
- On-Page SEO Fundamentals
- Introduction to Google Search Console
- Introduction to Website Indexing
- SEO Mistakes Beginners Make
Outcome:
✔ Student understands how websites rank on Google
MODULE 6: Website & Landing Page Basics
Goal: Learn how websites support marketing.
- What Is a Website & Landing Page
- Types of Websites
- Introduction to Domain & Hosting
- Website Structure for Beginners
- Basic Website Tools (WordPress overview)
- Landing Page Elements That Convert
- Call-To-Action (CTA) Basics
Outcome:
✔ Student understands website marketing fundamentals
MODULE 7: Email Marketing for Beginners
Goal: Learn how to communicate with customers via email.
- What Is Email Marketing
- Email Marketing Tools Overview
- Building an Email List (Beginner Methods)
- Writing Simple Marketing Emails
- Email Campaign Basics
- Email Marketing Do’s & Don’ts
Outcome:
✔ Student can run simple email campaigns
MODULE 8: Paid Advertising Introduction
Goal: Understand how online ads work.
- What Is Paid Advertising
- Facebook & Instagram Ads Overview
- Google Ads Basics
- Ad Objectives Explained
- Budgeting for Beginners
- Common Ad Mistakes
- Understanding Ad Results
Outcome:
✔ Student understands how online ads work
MODULE 9: Freelancing & Online Income Basics
Goal: Learn how to earn with digital marketing skills.
- Ways Beginners Can Make Money
- Freelancing Platforms Overview
- Building a Beginner Portfolio
- Pricing for Beginners
- Finding Your First Client
- Personal Branding for Beginners
Outcome:
✔ Student understands how to monetize skills
MODULE 10: Tools & Practical Training
Goal: Hands-on learning using real tools.
- Canva (Beginner Practice)
- Meta Business Suite Overview
- Google Tools Overview
- WhatsApp Business Tools
- Free Marketing Tools for Beginners
Outcome:
✔ Student gains practical tool experience
MODULE 11: Final Project & Assessment
Goal: Apply everything learned.
- Create a Basic Digital Marketing Plan
- Social Media Content Project
- Simple Marketing Funnel Design
- Practical Review & Feedback
Outcome:
✔ Student completes real-world beginner project
MODULE 12: Certification & Next Steps
Goal: Prepare students for growth.
What Students Will Gain
➡ Strong digital marketing foundation
➡ Practical beginner skills
➡ Confidence to start online marketing
➡ Certificate of Completion
➡ Pathway to advanced training